in a world where everything seems to be going digital, professionals still prefer to seek connections by attending face-to-face trade shows. By meeting business partners at shows, manufacturers and suppliers can make strategic decisions and achieve their business goals more effectively. Here are several reasons why attending trade shows in 2024 may bring more benefits. 

I. Attendance at Events Soars
The latest research shows that the attendance at trade shows in 2023 has broken records. The number of people going to trade shows and exhibitions now is higher than before the pandemic, with the average participation rate 32% higher than in 2019. Therefore, there is no better place than trade shows to get up close and personal with the products and solutions you want to see. 

II. The Exhibition Was a Hit
According to a 2023 survey, 80% of exhibitors plan to participate in the same number or even more exhibitions in 2024, and over 30% of exhibitors are expanding their exhibition budgets. As many companies have recognized the value and return on investment provided by trade shows, both manufacturers and suppliers have incorporated participation in exhibitions as part of their potential customer development strategies. 

III. More millennial and Gen Z attendees
The labor market has undergone significant changes in the past few years and will continue to evolve. As the "Millennial" generation (the largest current generation in the workforce) takes on more leadership roles, the "Generation X" (the second largest generation in the workforce) begins to retire, and the "Generation Z" is in the midst of a period of rapid career development. Even though viewing products remains the primary reason for attending exhibitions, younger generations have different preferences that exhibitors should consider. Focusing on booths that offer rich experiences, practical learning, and sustainability can increase the flow of Gen Z and millennial visitors. 

Fourth, discover talents rather than merely showcase products
Exhibition events can provide valuable clues for OEM and ODM companies facing labor shortages. Many professionals attend exhibitions to build networks and seek career development opportunities, and the exhibitors who participate in recruitment activities will stand out.